Startup Software Development | Scalable Solutions

Let's launch your project together

Launch your startup with confidence by utilising the services of the most innovative tech company in Bristol - one of the UK's best cities for startups. Our expertise spans UX design, pitch deck refinement, application design, and software development, all services headed up by our in-house experienced team, dedicated to transforming startup visions into market leading companies.

With a proven track record in boosting startups, we offer not just technical solutions but a strategic partnership to tackle the challenges of funding and market entry. Let us guide your journey from concept to launch, ensuring your startup's story is another one of our success stories.

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Validating your idea

Positioning your idea for success

Explore the most viable business models and strategic market routes, harnessing our extensive expertise.With our guidance, your idea will evolve into a success story, poised to make meaningful impact.

Standing out from the crowd

Get the best for your branding

Working with our in-house team and our partner agency, Flight Story, we can help you create a unique brand that will transform your image to both investors and customers.

A man in a business suit riding a rocket ship through the clouds.

Proof of concept

bring ideas to life with UX design

WTransform ideas into reality. Elevate your pitch with a UX-driven prototype, showcasing a tangible proof of concept to captivate investors and secure funding.

Explore

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Finding a tech partner

Build your MVP

Have a business plan but don't have the tech expertise to bring your product to life? No problem, we've got you covered.

A person holding a smartphone displaying a weather app with a stormy forecast.

tap into a well-tested process

Crafting pitch decks, securing funding, ensuring success

Elevate your start-up with Newicon's expert guidance. Our experienced team and extensive network are your assets in reducing risks and accelerating success.

Finding investment

From grants to VC investors

Through our network, we can help you look in the right places for investment. Then, we'll arm you with the tools you need to stand the best possible chance of securing funds.

Step 1: Design Sprint

Bring ideas to life to excite stakeholders and investors

Our design sprint phase explores the possibilities, questions and assumptions for your app, IoT or software project. Rapidly bringing ideas to life in a visual and engaging way. We use our experience in brand, user experience, marketing, technology and business to challenge conventional thinking.

Together we will create a blue print for awesome products that both investors and users will love.

Idea evaluation workshop

1-3 day workshop
Online or in-person
Analysis of your idea from both a business and tech perspective Requirements and solutions write-up

Market validation

Market research
User persona analysis and validation
Commercial model research and analysis
Findings and recommendations report

Product branding

Brand identity workshop
Creation of three brand concepts
Use up to three sets of revisions
Creation/supply of final brand assets
Brand book to ensure consistency

Get investor ready

Create founder story frameworks
Write a compelling elevator pitch
Deck design and content
Campaigns for crowd funding and pre-seed brand awareness

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Design & Prototyping

Create user personas and stories
Produce intuitive UX design
Produce a clickable prototype

Technological solution

Evaluate available tech to decide on the best solution
Data and integration mapping
Feature breakdown and backlog
Itemised development costings

Step 2: Development Sprints

We use an agile approach to building robust, scalable and innovative software

As we move from design sprint into development, we empower you to decide what features your MVP needs. From there, we develop a roadmap that is agile enough to flex, but also keeps you focused on what’s important.

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Agile development

Whether you are creating a consumer mobile app, web-portal, or IoT solution for a connected world, we can help you develop your solution in an agile way using flexible sprint-based deliveries. Your solution is built in a future proof, scalable, flexible and robust manner that's prepared for tomorrow.

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Scalable cloud solutions

To develop software with a scope for growth, you need a cloud server architecture that can pivot and scale as your needs evolve. We can help with everything from MVP solutions on a budget, to scalable mass market infrastructure with advanced redundancy and data security.

Versatile web technology

Because we use web technology, we can create not only advanced websites and progressive web-apps, but also native apps for desktop, in-car entertainment, digital signage, multi-media and much more. The web is only limited by your imagination. Let's explore it together!

Step 3: More more more

This critical phase is where your product truly begins to evolve in response to real-world feedback and data. In the continuous development phase, we don't just launch and leave; we refine, enhance, and expand. We deploy agile methodologies to adapt swiftly to market demands, user feedback, and emerging trends, ensuring your product remains at the forefront of innovation.

This ongoing process includes feature updates, usability improvements, and performance optimisation, all aimed at solidifying your product's market position and driving sustainable growth.

Think of this stage as your product's growth engine, powering ongoing innovation and ensuring your solution not only meets but exceeds user expectations, securing your startup's long-term success in a competitive landscape.

Managing and scaling your investment

From enterprise hosting to reliable support; we've got you covered

Hosting

Our hosting services offer performance, quality and control for startups.

App Stores

We’ll make sure that your app gets onto app stores when you need it to.

Support

With our support you can talk to a human and resolve issues quickly and simply, giving you peace of mind

Testimonials

Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.

From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "

Head of Systems
- Insurance Tech

New lcon’s deliverables have exceeded our expectations.

We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "

Jacques Roizès
OnePRESS Project Leader - Airbus

Newicon understood our needs, ensuring solutions were current and future-proofed

Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "

Cristy Cunnick
Managing Director - Ethicall

Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.

Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "

Alister Sneddon
CTO - Genuine Impact

You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.

Shaun Horan
Product Manager - SRT Marine

I’m very impressed with how you’ve interpreted the brief and interviews!

You have captured the use case and functionality really well. "

Dr.Rishi Das Gupta
Co-founder - NodeNs

You've done an amazing job of taking our concept and actualising it into something much more real!

This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for! "

Luke Stonehouse
Analytics Consultant - Reuleaux

We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.

Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype. "

Darkbeam
Senior Front-End Developer - Darkbeam

The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!

I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far. "

Digital Engineering
Business Development Manager - Digital Engineering

We really love the overall look of this

It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you! "

FSD Active
CTO - FSD Active

Very happy with the end results and designs for the new features

New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features. "

Yorick Knol
CEO - DartCounter

Newicon is an exemplar of innovation and freethinking.

Newicon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations. "

Terence Frost
Design Analysis Group Leader - Airbus

Newicon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.

It has been a pleasure collaborating with Newicon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. Newicon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase. "

Nick Ellis
Managing Director - Advanced Logic Analytics Ltd

Newicon achieved a 35% increase in business. Newicon really understood what we wanted to achieve.

Tom Beasley
Head of - Bristol & Bath Science Park

Very commercially aware and versatile software agency - and a great team to boot!

Evelyn Timpson
Managing Director - Aspect Film and Video

Newicon give us creative input and state of the art technology

Newicon have helped steer our business in directions we had not even considered. "

Phil Brockwell
Commercial Director - Centreline Aviation

Newicon are a great company, they are passionate and always provide a second to none service.

From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend Newicon to anyone who is looking for a friendly, efficient and professional web and software design company. "

Steve Wookey
Director - Permagard Products Ltd

If you need bespoke technology, I highly recommend Newicon.

By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend Newicon to deliver it for you. "

Robert Ogden
Founder & CEO - Renewable Exchange

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