We are thrilled to unveil our bold rebranding effort, reflecting our commitment to innovative, design-led services in IoT, AI, and digital software projects.
25/7/2024 - Bristol, United Kingdom - New Icon, a fresh innovator in the web development and IoT industry, is thrilled to announce a bold, new rebranding initiative: New Icon v3.0. This strategic move is designed to align the company's image with its evolving vision and growing portfolio of services and clients. The rebrand includes an entirely refreshed logo, striking new website, and an expanded range of services as New Icon look to strengthen their offering for ambitious startups, SME and enterprise clients.
An identity that expresses creativity and quality.
For over 17 years, Newicon has been on an incredible journey of innovation, growth, and success. In what they affectionately call New Icon 1.0, an era of being very ‘hands-on’, with directors Mark and Steve designing and coding themselves, handling sales, and managing projects.
Fast-forward to today and the New Icon 3.0 transition has begun. The company has built an executive leadership team, grown marketing and sales capability, and expanded their delivery team with additional project management expertise and the appointment of a Chief Delivery Officer.
The New Icon journey is still a work in progress, however, this growth is a testament to their commitment to excellence and innovation, fuelled by strategic investments and a relentless pursuit of success.
The rebrand will see New Icon transition to a new 1:1 aspect logo that breaks up the ‘new’ and ‘icon’ to better express the brand identity, and a new font type that is edgy and crisp that better encapsulates the company's innovative, creative, and precise digital solutions.
"Our rebranding is much more than a cosmetic change," said Steve O’Brien, CEO of New Icon. "It represents our new approach to evolving New Icon to version 3.0, exceeding the needs of our clients, and setting new standards in web development, digital, IoT, and A.I. We are excited to embark on this new chapter and continue to deliver exceptional and ambitious solutions for our clients, helping companies navigate the changing world of AI and technology, whilst delivering ground breaking tech4good initiatives to improve people’s lives and the planet."
As part of the rebranding, New Icon is expanding its suite of services to include:
Coinciding with the rebrand, New Icon is launching a new website designed to provide an enhanced user experience, showcase their evolved service offerings, and highlight successful client case studies. The website, https://www.newicon.net , features a sleek dark design, animated home page, intuitive navigation, and a wealth of resources in the updated Blog section, with a full educational hub coming soon...
At New Icon we help companies design and build incredible digital products.
We are experts in four key service areas: innovation, design, IoT software, and AI. We've been successfully providing our clients with digital solutions for over 17 years.
Our clients come to us to keep them at the forefront of technology. They want to define and invent the future within their sector.
Each project is unique, but every single client has one thing in common:
They’re planning for a new tomorrow. So are we.
To us, ‘new tomorrow’ represents much more than a phrase. It’s our company mantra — the launch platform for everything we do, enabling change makers to invent the future. Why? Because the future is inspiring. Our collective tomorrows are filled with boundless opportunity.
For media inquiries, please contact:
Tom Ferris
Head of Marketing
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