RedLines Part of The DE Group
RedLines, a subsidiary of The DE Group, is at the forefront of revolutionising the energy sector. Their mission centres on harnessing data-driven solutions to elevate operational efficiency, fine-tune maintenance timetables, and reinforce safety protocols. Innovation is not just a component of their strategy; it is the core of their ethos, fuelling a deep-seated commitment to spearheading meaningful advancements in the battle against climate change. The DE Group's proactive stance on sustainability and climate change reflects their dedication to not just adapting to, but actively shaping a more sustainable future.
As the impact of climate change becomes an increasingly critical factor in shaping our future, the need for accessible, understandable, and actionable climate data has never been more urgent.
Despite the remarkable efforts of a global community of scientists, meteorologists, mathematicians, and programmers, a significant gap remained in the widespread dissemination and utilisation of invaluable climate forecasts. These forecasts are pivotal in informing decision-making processes across various sectors, yet they remain elusive for the broader public and organisations that need this information to understand the future effects of climate change on their specific projects and organisation sites.
The DE Group had a vision, to create a platform under the RedLines brand that would demystify climate change data and make it easily accessible, viewable, and measurable for everyone. In addition to improving accessibility, they wanted to educate people about climate change and help them navigate to the right data sets. The ultimate goal was for the platform to become a trusted source in the industry, acting as a bridge between the complexities of scientific data and the necessities of public understanding.
The DE Group set out to face the challenges of addressing these inefficiencies head on and they aimed to do so by building a subscription based web portal.
These included the difficulty in locating these forecasts, the complexity involved in comprehending the vast arrays of data, and the near impossibility for individuals to engage with this information in a meaningful way. A pertinent example of this challenge is the user experience encountered on platforms like the IPCC metadata browser, where even straightforward searches, such as for temperature data, can prove to be a daunting task.
The task was not only to simplify and present data in an approachable manner but also to build a system that maintained scientific integrity and credibility. This complex interplay of usability and accuracy represented a significant undertaking for Digital Engineering, setting the stage for an innovative solution that could transform how the world interacts with climate change information.
The web portal needed to do three things:
In order to understand the intricate complexities of the challenge at hand the collaboration between The DE Group and Newicon began with an intensive workshop. During this phase of the project, both teams worked diligently to define the target audience for the platform, identifying who the users were going to be, what they would expect, what their needs might entail, and what obstacles were hindering them from achieving their goals.
It emerged that the web portal would primarily cater to users interested in viewing current and future forecast data, tailored to their specific variables and requirements. The goal was to enable users to see the direct impact of climate change on their assets and industries.
The workshop provided invaluable information that led on to the design of a user-friendly solution that aims to guide users step by step in creating a custom forecast summary board. The process for the build was meticulously divided into clearly delineated steps, making it easy to understand and follow. The key points from these steps included:
The initial platform incorporated additional functionality such as a comprehensive knowledge base on datasets, an extensive library of variables, pre-configured sets of impact rules, and customisable user permission settings. These laid the foundation for a powerful and user-friendly tool designed for interacting with the climate change data.
Newicon designed the prototype for an innovative platform that effectively simplifies complex climate change data whilst offering customisations to meet the specific requirements of various users. The portal not only makes abstract data understandable but also transforms it into actionable insights, with an easy to use interface.
The collaborative journey of the project began with a deliberate and strategic approach, akin to producing a “movie trailer” for the platform, effectively laying the foundation for a solution that addressed the problem space - the urgent need for accessible and actionable climate change information.
The initial design served as a compelling prototype, aimed specifically at attracting potential investors. By showcasing the essential features and potential of the platform, it allowed The DE Group and subsidiary brand RedLines to present a clear and engaging vision of what the complete system could achieve.
The prototypes success in conveying the value and potential of the platform was instrumental in the group securing an initial budget. This funding was a critical milestone, providing the means to move forward in defining and developing the project.
With the initial budget in hand, The DE Group returned to Newicon to embark on the next phase of the project: defining and building the Minimum Viable Product (MVP). This step signified a transition from conceptualisation to realisation. The collaboration evolved towards creating a functional and impactful software product, with strong foundations which were further enhanced and scaled as user feedback was continually gathered and additional funds were raised.
Newicon's adoption of the Agile Architecture approach, conceptualising the platform as a 'movie trailer,' effectively aligned the project's vision with its execution. This strategy laid a robust foundation for the build phase.
The results of this collaborative effort are a testament to the power of strategic planning, innovative design, and alignment between vision and execution. The journey from prototype to MVP showcases a thoughtful and effective pathway to success, providing a blueprint for how targeted design can translate into tangible progress and then investment. The continuation of this collaboration holds promise for the creation of a platform that can truly democratise access to vital climate change information.
Newicon undertook the design and build of the portal. The project underwent a further design phase building on the initial architecture phase and clearly scoped out defined requirements to ensure the portal's success and to ensure uptake of the system for its desired users.
The actual development phase was characterised by a methodical and agile approach, allowing for its completion within a few months. This strategic process ensured a smooth and efficient build, culminating in a platform that is now actively used by clients of The DE Group and RedLines customers.
The project was a great success, one designed to enable organisations with multiple energy sites, like wind farms, to understand the impacts of past climate changes on their operations. This feature facilitates more accurate forecasting of future climate effects on these locations.
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
You've done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for! "
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype. "
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far. "
We really love the overall look of this
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you! "
Very happy with the end results and designs for the new features
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features. "
Newicon is an exemplar of innovation and freethinking.
Newicon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations. "
Newicon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with Newicon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. Newicon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase. "
Newicon achieved a 35% increase in business. Newicon really understood what we wanted to achieve.
Very commercially aware and versatile software agency - and a great team to boot!
Newicon give us creative input and state of the art technology
Newicon have helped steer our business in directions we had not even considered. "
Newicon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend Newicon to anyone who is looking for a friendly, efficient and professional web and software design company. "
If you need bespoke technology, I highly recommend Newicon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend Newicon to deliver it for you. "
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